How to write a car advert
Every year anywhere between six and eight million used cars change hands. At any one time there are hundreds of thousands of used cars for sale, so how do you make yours stand out from the rest? The key is to come up with an advert that lifts your car above all the others out there. The first golden rule is that you take some time compiling your advert. Don’t just throw it together; make every word count so the reader isn’t left asking questions. There are certain pieces of information that you must include, most of which focus on the car’s specification. But one that’s often left out is why the car is being sold; if it’s so desirable, why don’t you want it any more? It’s also worth mentioning where in the country you are, especially if your car isn’t worth much. Nobody is going to travel 300 miles to buy a £600 supermini, but if you’re selling something rare, valuable and sought after potential buyers will travel a lot further. These are the pieces of information that you should include, and be specific while you’re at it. So don’t just mention that your car comes with an MoT; say how many months are left before a new ticket is due.